I'm a product leader with a design background and a founder's instinct for building from the ground up. I want to do that next at a consumer brand in fitness, performance, or wellbeing, joining early and growing with the team.
My strength is early-stage product: shaping the product, building the team, and bringing people to decisions they can commit to. I care about how a product feels, not just what it does, which I think a lot of senior product leaders overlook. My best work happens when the path isn't clear. Once a function is mature and optimising at the margins, I'm probably in the wrong room.
I'm deeply competitive. I love the data, the VO2 max, the sleep scores, chasing PBs. I've learnt that real wellbeing comes from the less measurable habits: consistency, recovery, and looking after yourself well. The brands that have helped me most understand both sides of that equation, and that's the kind of product I want to build.
After working across startups, consulting, and in-house teams, I'm much clearer on what I want to commit to long term: joining early, building a product I'm passionate about with a team I want to work with closely, and growing with the company as it evolves.
The three case studies that follow show this in practice — building from zero, shipping consumer product at scale, and bringing structure to complexity.
Neil is simply brilliant — as capable of operating a company as he is a department.
Neil sits comfortably across both design and product, and delivers strongly in both.
Aesop
Ampersand
Belmond
Borough Kitchen
Dunelm
Farfetch
Flowerbx
Kurt Geiger
BPP Education
FCA
Lindblad
NHS
Office
Pitney Bowes
UKHSA
Yachting Partners